The Passionate Gourmet Website Design
2003
In-Store Posters
2003 • each: 11"x17" 4/0 on 100lb gloss with aqueous coating
Assorted Marketing Materials
2003–05 • clockwise, from left:
Business Card: 2"x 3.5" offset 2/1 + varnish on Classic Crest 80lb Camel Hair Laid
Postcard: 4.25" x 9.25" offset 4(coated) / 1 (uncoated) on 16pt cardstock
Brochure: 8.5" x 11" offset 4/4 on 100lb gloss paper with aqueous coating, gate folded
Postcard: 4.25" x 9.25" offset 4(coated) / 1 (uncoated) on 16pt cardstock
Brochure: 8.5" x 11" offset 4/4 on 100lb gloss paper with aqueous coating, gate folded
Farro.ca Brand & Website
The Passionate Gourmet commissioned the Farro.ca identity and website for a specialty low-gluten Italian grain product they were importing for sale to restaurants and retail stores. Their requirements for the identity were that it be able to function both:
(1) as a brand identity for an stand-alone information source to introduce the many benefits of Farro; and
(2) as an appropriate brand mark for food product packaging.
Farro.ca Brand Identity
2004
Since Farro is an ancient Mediterranean grain (it also goes by the name Emmer), and was fed to Roman armies as a staple, I found inspiration in rough-hewn Roman coinage and symbols. The logo is designed to resemble a medallion, seal, or stamped impression.
This "medallion" design also suggested a wide variety of future packaging and design techniques, including debossing/embossing the seal in paper, rough/recyclable kraft paper stocks, and grain burlap "sack" packaging with stamped clay tags.
Farro.ca Website Design
2004
Assorted Farro Marketing Materials
2004
(left) Info Cards: 3.5"x5" offset 4/4(coated) on 16pt cardstock
(right) Postcard: 4.25" x 9.25" offset 4(coated) / 1(uncoated) on 16pt cardstock
(left) Info Cards: 3.5"x5" offset 4/4(coated) on 16pt cardstock
(right) Postcard: 4.25" x 9.25" offset 4(coated) / 1(uncoated) on 16pt cardstock