"What is Dittybase?" • One-Minute Teaser
(Pre-Launch Version)
1999 • Flash & Quicktime
It's hard to remember that there was a time before iPods and buying music online, but one of the biggest challenges Dittybase faced in 1999 was explaining to potential clients and investors (in a minute or less) how the music business was about to change, and how using Dittybase to search for production music could save them a lot of time and money. With the product still a few months from completion, I prepared this teaser animation in Flash, to serve both purposes.
"What is Dittybase?" • One-minute Intro
(Website Launch Version)
2000 • Flash & Quicktime
The original teaser video was given a fresh new soundtrack and facelift to accompany the site launch. Although a useful format, by the year 2000, a 1-minute pitch was considered lengthy (and a bit dated) for online sales companies, so this was the final video created.
Brand & Identity
1999
Reception Area Backsplash
2000. (6.5' wide x 3' high, vinyl on plasticore)
"Trying New Things is Fun" Campaign
2005 • Post Magazine Ads.
Aimed at young, tech-savvy creatives in the music industry–the "Trying New Things is Fun" Campaign used bold colour and photography to catch the eye and carry the message that great rewards come to those who are willing to take a risk on a new technology or service. The ads were rounded out by positive endorsements from prominent creatives and producers in the music industry.
Dittybase.com: Music Licensing Evolved
2005 • 12pt coated cardstock
A distant (antithetical) cousin to the "build a better mousetrap" idea, these humorous cards emphasized Dittybase as the next "evolution" in digital music licensing. If traditional music licensing—tediously thick in reporting and procedure—was like a mouse having to run a maze, what could be better than having a sleek robotic mouse to fetch the cheese for you?